The Internet Has Made Us All Passive-Aggressive
One of the most interesting dynamics of the huge, recent shifts in consumer behavior is that we need more information before making decisions – we hyper-research everything now. But, we use synchronous interactions with other people less and less to do that research. This truly is the era of self-serve information.
How many times have you purposefully chosen to not fill out a contact form on a website because you didn’t want to be called, or even emailed? I’ll bet more than a few times. Even if it’s a product in which you have a genuine interest, you’ll avoid filling out that form until the last possible moment, preferring instead to kick the informational tires yourself, often via a mobile device.
Read the whole thing: here.