In-House: AIGA

Go read the whole thing: here.

Myth No. 3: In-house design teams’ work is not as creative as the work of independent design firms. All one needs to do is look at the multitude and caliber of in-house design competition winners to bust this misperception.

Putting the myths aside, the biggest challenge to securing star talent is in-house design department heads’ poor recruiting practices. The single most important function department directors have is hiring great staff, yet often they don’t prepare for this opportunity by networking and promoting their groups within the greater design community to entice top talent. Worse, they can rush through the hiring process to meet immediate workload needs and then find themselves stuck with mediocre staff because of their reactionary mind-set. Unless this changes, the persistence of mediocre teams will become a self-fulfilling prophecy.

Go read the whole thing: here.


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