How NOT to do it.

MacPaw, maker of the very good Clean My Mac utility, is releasing a new duplicate file finder app for Mac called Gemini. It will retail for about $10. Cool. Great. I’ll probably buy it. Why then the crazy cloak and dagger promo effort? Why is MacPaw asking folks to stump for a product that they don’t know? Who listens to friends who blindly promote stuff?

Ok, MacPaw. You’ve got buzz, but not the kind you want. Stand instead on the quality of your products and send demo copies out to be tested by respected, tech writers. After that, after people know what this thing is, you can pull off this type of promo for the first 30 days after product release to better effect.

(Oh, and I want a free copy. #GeminiApp #MacPaw)


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Posted in Editorial, Technical Geekery