Psychology of Pricing and Discounts for E-commerce

Check out this PrestaShop blog post for interesting tidbits such as:

Increase value for the same price

Believe it or not, consumers prefer to get more for the same price than to get a discount on the product. This is why you often see “33% more” on hygiene and food products. Psychologically, the 33% more for free sounds better than a 33% discount off the products price.



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